Hello, my name is John Aldred, and I hate writing these.

“About me” pages typically tend to present themselves in one of a number of ways.

Either they read like a CV or resumé listing the person’s entire photographic history detailing whatever qualifications or awards they’ve gained, no matter how insignificant they may be, or they’re a list of fancy equipment the person owns, or a sales pitch almost identical to those which can be found on a thousand other websites.

Or, and I’ve saved the best for last, it’s written as a pretentious “arty” rhetoric that actually doesn’t provide any real information about the person, almost always written in the third person. John Aldred dislikes that type most of all.

I know, “hate” is such a strong word, and one of those negative words they tell you not to put on pages such as this, but I just can’t help it. I don’t like writing about myself and “blowing my own trumpet”.

So, here’s the deal. I love photography. I have loved photography from the instant I bought my first SLR at 21, and I wish I’d started on this journey at least 10 years earlier.

I love creating images. I love forming an image in my head, figuring out how to apply it in the real world, and then seeing the camera display that image right back to me.

I love being able to share those images and that experience with other people, and I still get a kick every time I hear a client say “WOW!” after seeing an image I just created for them on the back of the camera or an iPad.

I especially love the anticipation and responses of delivering prints from images that were shot on film. Yes, despite this being the 21st century, I still shoot film alongside digital. I have even built my own darkroom so as to be able to ensure consistency and a final result that I set out to achieve.

I’m fairly brand agnostic when it comes to equipment.

Nikon, Canon, Hasselblad. It’s all the same to me. I’m just as comfortable shooting 50 year old mechanical film bodies as I am with the latest and greatest digital tech.

As long as I can be sure that whatever I’m using can deliver the required results, and knowing that I can rely on it to not fail at a critical moment, then I’m happy. Having the right tool for the job is far more important than who manufacturer happens to be.

While there are obviously some things I enjoy photographing more than others, portraits of people in the Lake District for one, every subject or genre I point a camera at is important to me.  Every subject is approached with the same respect and enthusiasm it deserves.

Everybody has their specialities, and I won’t try to pretend to be something I’m not.  If you approach me with something that I don’t think I can do justice, I will simply say so but I will do my best to help you find a photographer that can.

In closing, and at the risk of trademark infringement…

Photography, I’m lovin’ it!

I would like to thank Gary at goZzee Photography for the portrait at the top of this page.